Users can go down a rabbit hole of looking at dangerous content such as eating disorder videos when the same type of content is being surfaced to them by algorithms. Recommending content to users has been controversial for social media apps. One in five people joined at least one new community after using the Discover Tab, Reddit said. "We're kind of moving from just being a traditional text-based experience to really highlighting and focusing on the rich multimedia aspect of the content corpus," said Jason Costa, Reddit's director of product for community and content.Ĭosta said that Reddit isn't moving away from text but is trying to expand the types of content on its platform. Helping Reddit users find new communities could also entice them to spend more time on the site discussing their favorite topics. Like other social media apps, Reddit has been rolling out new tools such as live audio and short-form video. The creation of the discover tab highlights how Reddit is trying to showcase the variety of content on its platform. The tab displays communities using photos and videos. ![]() If Reddit users are new, they'll see content ranked based on what's currently popular on the platform. For example, if a Reddit user is reading a lot of football and baseball subreddits, then they'll see more sports content in the Discover Tab. ![]() The Discover Tab will display content Reddit users might like partly based on their activity on the platform.
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